We were contacted today by the founder of the soon to launch social network for gay men BigJock. It lead us to take a look around the gay male online social networking space and write the following overview of some of the current market leaders. Niche social networks are likely a viable business because they allow specialized functionality and a subjective community feel as opposed to general interest sites that defer to either the lowest common denominator or the year old demographic. Many people want to participate in social networks, but many people prefer networks set up for people they can relate to.
As socially inclined creatures, human beings have embraced technology that connects us with others. Every year, there is an increasing number of people signing up for and using social media. In , there were around 2. And, with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. By , more than 3 billion people will be using social media. What this means for marketers is that there is huge potential to reach a massive and engaged audience on social media.
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